On September 9, 2022, as part of the “ART EXPO” exhibition, a round table was held on the topic “Modern technologies and methods of promoting a museum brand,” with the participation of museum specialists from Kazakhstan and Russia. The Director of the State Historical and Cultural Museum-Reserve “Botai,” Kuanysh Gibadatovich Shakshakov, took part in this event. During the meeting, a great deal of useful information was presented on innovative methods of museum activity and effective management technologies. Among the participants of the round table, a free exchange of opinions and experience took place in the field of museum branding as a component of cultural and commercial marketing.

In addition to the round table, on September 8, 2022, an international exhibition was held on the basis of the National Museum under the Committee of Culture of the Ministry of Culture and Sports of the Republic of Kazakhstan. It featured cultural achievements of CIS countries, interesting projects, and products of artists and applied arts masters. High-level events of this format are essential for cultural sector professionals and generate strong professional interest.